Bath & Body Works
Mother's Day Campaign
This Mother's Day campaign set itself out from the rest of the mall by integrating a huge pink magnolia tree at the front of shop. I then carried that pink canopy arbor feel from front to back, drawing the customer in to discover all of the new fragrances of spring.
Most successful Mother's Day theme in the company's 25 year history.
+7.4% Comp Average
Involvement: Concept / Art & Photography Direction / Layout / Production / Print