Semi-Annual Sale

When the entire mall is constantly on sale, how do you break through all the noise? Repetitive branding, huge price points, stake a claim in a bright color palette, and create a mascot! Our customer knows when it's sale season because she knows our duck! Simple. Consistent. Iconic.

Since it's rebranding, the BBW Semi-Annual Sale event has stayed in positive comp numbers

+8% Comp Average


Involvement: Concept / Art & Photography Direction / Layout / Production / Print